Every election has a social media winner
Track what politicians post, compare them side by side, and group entire parties into one view. The social analytics layer built for newsrooms covering elections.
Track any public profile
Compare politicians side by side
Party-level benchmarks
No tool was built to track what politicians
post on social media
Media monitoring tracks coverage about politicians. Social listening tracks what voters say about them.
Nobody tracks what politicians post and what's working.
“Who's winning the social media campaign?”
“Which party has the better digital strategy?”
“What content is resonating with voters?”
Not what's written about politicians. What they're posting
Zoom out to see the party. Zoom in to see which politicians are driving results. Then benchmark everything against the election field.
Everything you need to cover the
political social media race
Politician profile tracking
Track any politician's public social media accounts across Instagram, TikTok, X, Facebook and YouTube in one place. Posts, engagement, reach and follower growth — all automatically collected.
Side-by-side politician comparison
Compare any set of politicians on the same metrics: engagement rate, reach, posting frequency, platform breakdown. See who's dominating social and who's falling behind.
One view across every platform
Group all politicians from the same party into one view. See total party reach, aggregate engagement, and which content themes the party is pushing, across all its political figures.
Content theme analysis
See which topics each politician and each party is pushing most. Which issues are getting the most engagement? What content format is resonating? Surface the story before anyone else does.
Ready in just a few minutes
Add your politicians
Paste any public handle from Instagram, TikTok, X or YouTube. Any public account works — no authentication, no permissions needed.
Group by party
Organize politicians into groups — by party, by election, by country. Each group becomes an aggregated view with combined analytics.
Compare and analyze
Side-by-side comparisons, content themes, and party benchmarks — ready automatically. Export clean data for your story.
Existing tools weren't built for this
PR platforms track coverage about politicians. Social listening tools track what the public says about them.
None of them tracks what politicians themselves post and what content is resonating.
"Across all candidates in this election, what content is winning on social
and which party has the better digital strategy?"
That's the question Politrack is meant to answer.
Built for the newsrooms covering politics
Journalists
Find the story in the data before anyone else does.
Pain
Manually checking 10 politician accounts across 4 platforms before every story.
Outcome
One view of every politician you cover — with alerts when something spikes.
Data analysts
Clean, exportable political social data — finally.
Pain
Manually checking and aligning social data across platforms for every analysis piece.
Outcome
Normalized cross-platform data ready to export for charts, models and interactives.
Political editors
Know which politicians are winning the social media campaign, in real time.
Pain
No reliable way to track the social media dimension of an election campaign.
Outcome
A live dashboard of the entire election field — updated automatically during the cycle.
You ask, we answer
Do politicians need to sign up or give access?
Which platforms does it cover?
Is this different from social listening tools?
Does it work for non-English speaking politicians?
Can I track politicians across multiple elections simultaneously?
How often is data updated?
See what Politrack shows about your election coverage.
Book a demo and we'll walk you through a live look at the politicians you cover — benchmarked, compared, and grouped by party. No generic walkthrough. We'll use your actual election field.
See your politicians' cross-platform performance in one view
Get a live benchmark comparison across the candidates you're tracking
Preview party-level aggregated analytics for your election
Ask any questions — no pressure, no pitch-deck theater
“Newsrooms move fast during election cycles. We know that. The demo is a 30-minute working session — not a sales call. We'll show you real data from the politicians you cover and help you figure out if Politrack fits your coverage workflow.” — Politrack team
Book Your Demo
30 Minutes. See who's actually winning the election.